GTM Friction Audit

A commercial diagnosis of your GTM narrative, a commercial diagnosis.

Find out whether your GTM friction is a messaging problem or a structural issue before you spend more on campaigns, hiring, or a website overhaul. Fixed price. 14-day delivery.

$2,450
Fixed price, no surprises
14
Days from intake to report and walkthrough
6
Signal dimensions analyzed across your GTM narrative
Who This Is For

Built for companies generating pipeline that isn't converting.

  • Generating pipeline but losing deals earlier than expected
  • Preparing for a US market push and pressure-testing narrative before scaling spend
  • Seeing content and campaign activity without enough conversion
  • Suspecting the problem is upstream of sales execution

A messaging problem needs sharper narrative. A structural problem points to wrong ICP, weak wedge, route-to-market mismatch, or a category claim without proof. Better copy will not fix a structural GTM problem. This audit identifies which one before you commit more budget.

Signal Analysis: 6 Dimensions

What gets reviewed.

External GTM signals reviewed across six dimensions before the discovery call.

01
ICP Clarity
Is there a defined, prioritized ideal customer?
02
Value Proposition
Does the core claim hold across content?
03
Use Case Specificity
Are the strongest wedge use cases visible?
04
Proof Point Strength
Does the proof match the category claim?
05
Route-to-Market Fit
Does the motion match the buyer and segment?
06
Narrative Consistency
Does the story hold across the content set?
How It Works

Four steps. 14 days.

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