Fractional Contract

Partner GTM built around pipeline and closed revenue, measured by revenue.

Hands-on partner marketing for companies running hyperscaler, GSI, ISV, or reseller motions. Joint narratives, co-sell plays, marketplace strategy, MDF governance, and field execution. Scoped by outcome.

30%
Of annual bookings driven through partner-led GTM
$100M
Revenue growth through coordinated OEM GTM execution
7-fig
Flagship deal closed through hyperscaler marketplace motion with AWS, Azure, and GCP
What This Covers

The partner motion built around revenue, not relationships.

Each engagement is scoped around a specific partner problem. The deliverable is a repeatable motion that runs after the engagement ends.

Joint Narrative
Co-sell Positioning
Joint value propositions and co-sell narratives built around shared customer outcomes, not feature lists or logo stacking.
Hyperscaler
Marketplace and Co-sell
End-to-end AWS, Azure, and GCP marketplace strategy, packaging, listing, co-sell rules of engagement, and partner field enablement.
GSI and ISV
Ecosystem GTM
Joint business plans, tiering, MDF governance, and co-marketing programs that connect partner activity to pipeline and closed revenue.
Partner Enablement
Sales Plays and Tools
Partner-ready sales plays, account briefs, and competitive positioning built for field use, not internal decks that never leave the portal.
Operating Model
Cadence and Governance
Pipeline reviews, partner planning cadence, and performance measurement built to make the motion repeatable and forecastable.
AI-Assisted
Scaled Partner Content
AI-assisted model for joint content and campaigns that cuts partner onboarding-to-launch from months to weeks without sacrificing quality.
Track Record

20 years across hyperscalers, GSIs, ISVs, and OEMs.

View full background on LinkedIn →

Who This Is For

Built for companies that need partner GTM to produce revenue, not reports.

  • Companies with active partner programs that aren't contributing predictably to pipeline
  • Teams entering hyperscaler marketplaces with no proven playbook
  • Organizations running relationship-driven partner motions that need to become repeatable
  • Companies with MDF budgets and no clear way to tie spend to partner-sourced revenue
  • Growth-stage AI and enterprise SaaS companies building their first structured partner motion
  • Companies launching joint solutions with GSIs or ISVs that need a co-sell narrative and field tools
  • Teams that need a senior partner marketing operator, ahead of a program manager or an agency
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