Fractional Contract

Senior product marketing, ready to run, no ramp, no agency overhead.

Hands-on product marketing for enterprise B2B and AI companies that need a senior operator. Positioning, pricing and packaging, launches, competitive strategy, and sales enablement. Scoped by outcome.

2x
ACV lift in 3 months through pricing and packaging redesign
65%
Improvement in MQL-to-SQL conversion through repositioning
#1
Gartner and Forrester placements through positioning and analyst strategy
What This Covers

The work that moves pipeline and ACV.

Each engagement is scoped around a specific problem. The deliverable is a system that runs after the engagement ends.

Positioning
ICP, Narrative, and Category
Define the wedge, sharpen the category narrative, and build the messaging framework that holds across sales, marketing, and product.
Pricing and Packaging
Aligned to Economic Buyers
Redesign pricing and packaging to reflect what economic buyers actually value. Built around deal size expansion and faster qualification.
Launch
Coordinated Go-to-Market
End-to-end launch strategy and execution across product, sales, and marketing. Built for enterprise buyers, beyond product announcements.
Competitive
Strategy and Intelligence
Competitive positioning that holds in enterprise deals. Win/loss analysis, battlecards, and rep training built around the real objections.
Sales Enablement
Tools Reps Actually Use
Playbooks, decks, discovery frameworks, and ROI models built to land with economic buyers and shorten the sales cycle.
Analyst Relations
Category Leadership
Positioning and briefing strategy for Gartner and Forrester. Built around achieving and defending category leadership positions.
Track Record

20 years across enterprise B2B, AI, data, and infrastructure.

View full background on LinkedIn →

Who This Is For

Built for companies that need senior PMM judgment, scoped to the problem.

  • Growth-stage vertical AI or enterprise B2B SaaS companies with a product in market
  • Teams that need a senior operator, ahead of an agency or a junior hire
  • Companies entering new markets or repositioning an existing platform
  • Situations where the messaging, pricing, or narrative is the bottleneck, not the product
  • Launching into enterprise accounts where the sales cycle and buyer dynamics are more complex
  • Post-Series A through Series C, where GTM precision starts to matter more than volume
  • Companies that have tried agencies and found the output too generic or too slow
Get in touch

Start a conversation

Tell us what you're working on and we will follow up within one business day.

Message received. We will follow up within one business day.

Your information is never sold or shared.