AI-Enabled GTM Lab

GTM workflows that run at deal speed, not campaign speed.

Most GTM teams still build assets, train reps, and respond to market events on a lag. These workflows close that gap -- each one handles a discrete, high-value GTM task using agentic AI that runs the moment it is needed.

Built for CMOs and CROs

Each workflow is described in business terms: what triggered it, what it produces, and what changes as a result. The agentic skills running underneath are discrete, testable, and replaceable -- not a black box.

Workflows for partner-led growth

Partner motion generates revenue when it runs on tight alignment between market events, account signals, and rep readiness. These workflows automate the high-friction handoffs.

M&A Announcement with Joint Value Proposition
When one company acquires another, the joint narrative needs to land fast -- with customers, partners, and the press. This workflow drafts a press release and partner-facing announcement the moment the deal is confirmed, built around the combined value proposition for shared customers.
Agentic Skills
Company profile enrichment Joint ICP mapping Value proposition synthesis Press release generation Partner announcement draft
Partner Enablement Brief for a New Product Launch
When a product update ships, partner sales teams need a one-page brief that tells them what changed, which of their accounts it matters to, and how to position it. This workflow generates that brief automatically from product release notes and partner account data.
Agentic Skills
Release note parsing Account relevance scoring Partner-specific positioning One-pager generation
Co-sell Account Brief for a Live Opportunity
When a partner flags a live co-sell opportunity, both sides need immediate alignment on the account -- buyer profile, competitive positioning, and who owns what. This workflow generates a joint account brief from CRM data and partner signals before the first call.
Agentic Skills
CRM account enrichment Stakeholder mapping Competitive positioning Role assignment generation Brief formatting

Workflows for deal-time GTM execution

Product marketing impact gets measured at the deal level -- in qualification, in competitive moments, and in how fast reps can engage the right buyer. These workflows put the right asset in front of the right person at the right stage.

Real-Time Account Team Training When the Deal is Live
A deal enters late stage. The account team was trained 6 months ago. This workflow pulls the live deal context -- account profile, buyer signals, stage, competitive flags -- and delivers a short, deal-specific briefing to the rep before the next call. Not a boot camp. A brief.
Agentic Skills
Deal signal extraction Buyer profile synthesis Competitive intelligence retrieval Rep briefing generation Delivery to Slack or email
Win/Loss Pattern Analysis Across the Pipeline
Most teams review wins and losses deal by deal. This workflow runs pattern analysis across the full closed pipeline -- surfacing which ICPs, stages, objections, and competitive situations predict outcomes -- and produces a structured diagnostic for the GTM team.
Agentic Skills
CRM data ingestion Pattern classification ICP win rate scoring Objection clustering Diagnostic report generation
Competitive Response Brief When a Rival Makes a Move
A competitor announces a new product, raises a round, or lands a big customer. Reps start getting questions the next day. This workflow monitors competitive signals and generates a rep-ready response brief within hours -- not next quarter's battlecard update.
Agentic Skills
Competitive signal monitoring Announcement parsing Differentiation mapping Objection handling generation Rep-ready brief formatting
Executive Wedge Brief Before a CIO or VP Meeting
A rep lands a meeting with the economic buyer. They need a one-page brief that frames the problem at the right level -- risk, cost, strategic priority -- not product features. This workflow generates that brief from the account profile and deal context before the meeting.
Agentic Skills
Account intelligence synthesis Economic buyer profiling Problem framing at executive level ROI hook generation One-pager formatting
ICP Refinement from Closed Pipeline Signals
As deals close and lose, the ICP drifts from the original hypothesis. This workflow analyzes recent pipeline outcomes, compares winning accounts against the stated ICP, and flags where the model is off -- so targeting adjusts before the next quarter of outbound runs.
Agentic Skills
Pipeline outcome analysis Firmographic clustering ICP gap identification Scoring model update Targeting recommendation output
Inbound Content Matched to Priority ICP Segments
Inbound only works when the right content reaches the right segment. This workflow maps existing content to ICP priority tiers, identifies gaps, and generates a short-form asset -- post, brief, or landing page section -- targeted to the segment most likely to convert.
Agentic Skills
Content inventory analysis ICP segment matching Gap identification Targeted content generation Distribution channel recommendation

Discrete skills. Not a black box.

Each workflow is built from a set of discrete, independently testable agentic skills. No single monolithic model. Each skill can be swapped, audited, or replaced without rebuilding the workflow.

01

Trigger

A business event fires the workflow -- a deal stage change, a competitive announcement, a product release, an M&A signal. No manual activation required.

02

Context Assembly

The workflow pulls relevant signals from CRM, product systems, and external sources. Each skill handles one retrieval or enrichment task.

03

Generation

A structured output is generated -- brief, press release, battlecard, training doc -- using the assembled context. Format is defined in advance, not improvised.

04

Delivery

Output goes to the right person at the right time -- Slack, email, CRM record, or shared doc. The rep or marketer never had to ask for it.

Want to see one of these run against your pipeline?

We are running early demos with a small number of GTM teams. If you want to pressure-test one of these workflows on a real deal or real data, reach out.