Tell us what you are measured on. Then six questions on your systems, your data, who can build, whether the field will adopt, and how fast you need proof. You get a ranked list of what will actually work in your organization, and a straight answer on whether it moves your number.
Marketing is part of the revenue engine, so every recommendation is ranked to do one thing: move a number a CFO already tracks. Pipeline, velocity, competitive position. Efficiency use cases still rank when you are ready for them, but they never outrank a revenue play, because a defensible revenue result is what earns you room to do everything else.