Five questions on the systems you run, how clean the data is, who can build, whether the field will adopt, and how fast you need proof. Every use case is scored on ROI, risk, time to value, and effort, then calibrated to your answers and ranked.
Every recommendation is ranked to do one thing: demonstrate revenue value a CFO would believe. That means impact on deals that close, not activity, time saved, or output volume. Efficiency and strategic use cases still rank when you are ready for them, but they never outrank a revenue play, because a defensible pipeline result is what earns you room to do everything else.